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The design draws on top innovations in both high chair functioning and child development. The emphasis is on inspiration, getting children interested in meal time. It is made to look good, is portable and supports proper posture. Strength, cleanliness and stability were key targets for the London-based designer, a recent father.

British and American safety standards were followed for the Habitan, a product whose name means Elephant Forest in the Nepali language. This product has a story, its name is inspired by the designer’s late brother who enjoyed riding elephants while growing up in Katmandhu. Sourced with sustainable materials and packed with features, the elephant high chair comes with facial expression stickers children to choose.

The chair and campaign were created to redefine a new type of high chair, an object that can “turn meal times into a fun adventure; a stimulation of the senses to promote social development.”

byalex.co.uk

Hatiban: Elephant High Chair

Hatiban: Elephant High Chair

Hatiban: Elephant High Chair

Hatiban: Feet Detail

Hatiban: Elephant High Chair

Hatiban: Model Making