Sanrio, the global lifestyle brand, and fashion design brand, Nooka Inc. have banded together to create a special Hello Kitty® collectible vinyl figure. Hello Kitty® embodies the same ethos as Nooka: universal communication—no explanations are required to understand the icon of Hello Kitty’s face—it is a distillation to the minimum amount of information necessary to convey the message of ‘cute. The collaborative piece will retail for $35 USD and will be available April 2nd!
Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality and a futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, celebrated its 50th Anniversary in 2010. The worldwide lifestyle brand was founded on the “small gift, big smile®” philosophy — that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere, Sanrio character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com.
Pre-Sale: March 22, 2012 / Release date: April 2, 2012