Benjamin Hubert of experience design agency LAYER has designed KiteONE, a modular 3D-printed eyewear collection for UK-based eyewear brand Kite. The collection comprises a frame which is manufactured to the specific measurements of the customer’s head and face to create a bespoke, perfectly-fitted pair of frames. The eyewear and can be further customised through a choice of four different temple styles, three different colours, and finish.
The made-to-measure experience begins when customers get their head and face scanned in-store via a handheld scanner by a Kite stylist. The 3D scan records various measurements – including distance between pupils, head and nose width, and ear positioning. The customer’s head is then visualised on the KiteONE app, also designed by LAYER, and the glasses are fitted live on screen. The measurements taken by the scanner inform the dimensions of the eyewear and temple length so that the frames fit perfectly.
The software also enables users to further customise the frames through slight alterations to the softness of the lens form to suit their face shape. A choice of four temple styles allows the user to tailor their eyewear to an activity or increase the fit. This level of customisation is a first in the eyewear sector.
The KiteONE collection is available in three different colours, and also includes the option to print a bespoke message inside the temple, and select the hinge and brand element colouration. The KiteONE app utilises an intuitive and simple UX and a minimal design that reflects the Kite branding, which was also designed by LAYER.
Once the eyewear is created digitally, the file is sent to the Kite local supplier network to be 3D printed, finished and dyed. This process takes three weeks, and the 3D-printed components are assembled in-store by a Kite stylist.