LivingBlock collection by Antonio Serrano for Mad Lab.
This LivingBlock product family is designed with the values of sustainability and recycling in mind, which are two very important factors in determining the company Mad Lab.
The proposal is to make a product that has no mechanism or hardware, with glued joints and finished with natural waxes, where craftsmanship plays an important role.
The material used to manufacture the products is sourced locally, oak and the board is made with solid wood scraps and coupled by means of a finger joint, which makes it look like mapping and provides the value of natural wood without using a lot of resources.
Its structure could be defined “as a drawer and four sticks”, which reminds me of my childhood when I played with those wooden boxes and remnants of broomsticks that we sharpened with a razor that we all had. We sharpened the sticks with it to imagine a thousand ways to assemble them, build ships and imagined voyages.
Antonio Serrano lives and works in Madrid. His works are an expression of atemporal designs, which is lasting and inherited, looking for solutions that give a natural manner in the election of materials and the used of contrasted solutions with a mixture of high
technology and craftwork with a high ecological value. The way of thinking design is to distinguish and know to choose those solutions that the objects propose to you. This is part of his philosophy as a designer.
“Language and the limits of material, whether natural or artificial, define an incalculable amount of design. Every man has the right to search for the limits of material in order to offer the world a new vision of transformed reality”, says Antonio Serrano.