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Called ‘SALONE DEL AUTOMOBILE’, presented inside Broom’s industrial grey and white liveried delivery van, the back doors open to reveal a dramatic recreation of a traditional Italian palazzo along with his new lighting range. The interior – all in Lee Broom signature grey – with its ornate corinthian columns, architrave and stuccoed detail will be the unexpected backdrop for the crisp simplicity of his new monochrome lighting collection Optical. Highlighted from below by an illuminated floor, the result is an engaging moment for people to experience as they walk past the van.

leebroom.com

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