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New York fashion design brand, Nooka Inc. is allowing greater customization of its watches with the introduction of the Zub 40 line. Available in white, grey, neon green, neon blue, orange-pink, and black; this new line of watches will allow the user to personalize any of Nooka’s Zub 40’s with combinations of the many colored bands that the line will offer. The Zub 40 also introduces a new buckle that folds into itself, getting rid of the extra length of the band, minimizing its profile for added comfort.
Unlike Nooka’s other watch faces which re-conceptualize how to tell time, the Zan offers a traditional analogue display. While simple, the Zan’s subtle innovations in form and feel compliment the Zub 40 bands to convey the Nooka philosophy for a wider appeal to a larger audience.
Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality and a futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.