How to make a small sticky note pad stand
out at the point of sale and gain market share
if it is almost identical to other competitors?


By adding covers to the sticky note pads,
we made them into a mini book collection,
the “Ordinary Classics to Remember Forever”.

Each mini book had a different theme, based
on appointments and things that we have
to write down so we won’t forget: The Login
Password, The Dentist Appointment, The Unpaid
Bill and on Friday and The Correct Address.

The product itself turned into its own
advertising media. In offices all around,
the sticky note pad made its way out
of the drawer and became a desk ornament.

People stopped forgetting their appointments
and they sure do remember our brand.