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Short Description Of Company:
Saila is an italian historic brand in the confectionery category, the brand concept based on:  ‘the essence of purity”. All the products composed by MINT or LIQUIRIZA.

MARKETING OBJECTIVES
SAILA REAL FRESH the first refreshing chewing gum produced under this brand. The extension line for big Saila’s family of candies. The marketing objective was to create a provoking and cool identity for the young target.

CREATIVE SOLUTION
Break & Partners was called to design a new packaging for Saila, the main aim was to enhancing brand awareness and highlighting distinctive features of the product. Let’s note that this product was created for the impulse consummation, that’s why we point on the extraordinary graphic and particular material. The material we studied for this package is the metal, who emphasizes youth style because of combination of provocative design and extreme taste. Thanks to this project we marked out the points to the trend direction.