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SmartThings – a technology startup with more than one designer on the founding team – places emphasis on looks, ease-of-use and simplicity in a market known for just about anything but. SmartThings has attracted over 3,500 backers contributing $700,000+ to their Kickstarter campaign. Clearly, design does matter. Founding designers Ben Edwards and James Stolp are SmartThings’ champions of design and user experience. Their goal: use design as a foundation to transform the Internet of Things. Visit the SmartThings project on Kickstarter for more details: http://kck.st/Oy3Wly