A wooden handcrafted magazine rack as icon of the international financial crisis.
During the final months of last year, Italy has been the focus of international attention due to its political and economic crisis. Financial markets showed their distrust of the enormous Italian national debt and, which led Italy to the risk of concrete failure which could involve the whole of Europe. Even the most controversial figure of Italian politics in the last twenty years, Silvio Berlusconi, was forced to leave office in favour of a technical government led by Prof. Mario Monti.
The U.S. has closely followed the evolution of events up to uttering the famous phrase: Too Big to Fail, Too Big to Save. Time magazine also devoted two covers to the leaders, previous and present, (it is important to emphasize that the only Italian politician on the cover previously, was Benito Mussolini).
During this agitated period, spread (the difference between Italian and German borrowing costs), especially in Italy, was the most used and disturbing word. This new term, previously unknown, has become the symbol of uncertainty and has burst into our dictionary and into our imaginations. Newspapers and magazines, around the world, have talked incessantly about the spread and its worrying fluctuations, and these days they are continuing to do so.
Antonio Maria Privitera transposed into a product design this undisputed symbol of the international financial crisis, emphasizing, in this way, a media event which involved the entire community.
The Spread 10Y, in fact, has arisen from the combination between the spread graph (in this case, 43 days) icon and the incessant production of news related to it. Spread 10Y is not just a word, it is the present world.
It is a magazine rack made ??by the juxtaposition of 15 turns of tulip wood, cut by hand, and by a sliding drawer with white lacquer. A line of tin metal, which follows a continuous notch, marks the transition between the government of Silvio Berlusconi and that of Mario Monti.
design by Antonio Maria Privitera
handmade by ZANA Lab
photos by Sebastiano Pitruzzello