Where getting yourself a cup of coffee usually meant giving yourself a break in your everyday life, it is now something you do with your left hand while checking your e-mails with your right. The tactility of SVALE cup and tray calls you back to the physical world. The handleless cup forces you to be more focused on the action; you can feel the heat from the content, and let your fingers play with the embossed lines. The wooden tray gives a hint to finer occasions, and hence a feeling of treating yourself.
Svale (Norwegian for the bird Swallow) is inspired by the Oslo coffeehouse Fuglen (translated “the bird”), established in 1963. The coffeehouse is well known for its high quality coffee and its focus on Scandinavian 50s and 60s design. Fuglen opened their second café in Shibuya, Tokyo in May 2012.
Svale is part of the Food Works exhibition. Food Work is an independent project initiated by Torbjørn Anderssen and Espen Voll, two of the founders of Norway Says. 21 designs by 8 Norwegian designers are to be shown at Tokyo Midtown Hall during Designtide Tokyo 2012 from October 31st to November 4th.
As the title indicates, the topic of the project is food: storage, preparation, presentation, and eating. These objects spring out of simple and ordinary, yet essential and vital, actions that tie people together across cultural differences. The objects are designed for everyday situations in Norway – they are Norwegian. However, we have been inspired by Japanese culture, or rather by our particular understanding of Japanese culture. In other words, we have attempted to make Norwegian objects that could also be relevant to Japanese living. Our goal is to draw inspiration and knowledge from how our work is experienced in Tokyo.