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The Swatch Ring concept Watch represents the maximum simplification of a traditional wristwatch through its elimination of numbers and hands in favor of the two rings. This minimalist design provides both a clean and simple look that marries perfectly with the watch’s eye-catching aesthetic. It’s signature crown still provides an effective means for changing the hour while its hidden e-ink screen shows off the vivid color bands with exceptional definition, ultimately maintaining an analog aspect while also providing a longer battery life. JVG is a Madrid-based studio founded by Javier Vallejo GarcĂ­a.