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“Besame Mucho” is the gastronomic offer in the Mexico Pavilion at Expo Milan 2015, which includes recipes from 30 of the best chefs in the country, highlighting contemporary Mexican cuisine and showing the culinary diversity of the various regions of Mexico.

The firm of Architecture and Interior Design RCD (Ricardo Casas Design) based in Mexico City, was commissioned to develop this project.

The “Liquen” Agency, developed the brand concept inspired by Mexico in the 50’s, when Acapulco was an international destination and the port became the main reference for fashion, design and glamour of the era. Thus, RCD takes the chair Acapulco as the main element and transforms it into an installation of umbrellas / lamps, generating a tribute to the anonymous Mexican design icon.

Using a metal structure as base, a mirror booth is extruded over 17 meters resting above the deck of the pavilion terrace. Above it, you will see the upholstered seats and the poles loading the woven lamps in a random arrangement along it. The area is divided in two sections, allowing 80 people to be in, generating long corridors having as a visual finish the Italian Pavillion. The booth is complemented with “Pedrali” (Italian brand) light wood covered tables and chairs.

All ephemeral element is shown separately, respecting the existing architecture and context, taking advantage of the privileged views of the pavilion terrace.

The woven lamps production is handmade by artisans in Mexico City in “Akele” workshop, the rest of the Metal and Wood products was complemented in Milan Italy.

PROYECTO / PROJECT
BESAME MUCHO

AÑO / YEAR
2015

TIPO / TYPE
COMERCIAL / COMMERCIAL
RESTUARANTE / RESTAURANT

AREA
170 m2

UBICACIÓN / LOCATION
Pabellón de Mexico en la Expo Milan 2015, Milan Italia
Mexican Pavilion, Expo Milan 2015. Milan Italy

CLIENTE / CLIENT
Liquen (Sandro Landucci)

DISEÑO / DESIGN
RCD (Ricardo Casas Design)
www.rcdesign.mx

COLABORADORES / DESIGN TEAM
Ricardo Casas
Isauro Huizar
Victor Miranda
Leonel Terres
David Vivanco
Alma Lopez
Juan Pablo Zugasti

DISEÑO DE MARCA Y DISEÑO GRÁFICO / BRAND AND GRAPHIC DESIGN
Liquen

FOTOS / PHOTOS
Maria Salvi

rcdesign.mx

Concept

Side View of the Installation

Top View detail of the different lamp designs

Top view with Scale

Photo Maria Salvi

Photo Maria Salvi

Photo Maria Salvi

Photo Maria Salvi

Photo Maria Salvi

Photo Maria Salvi