“The Dune” was a semi-circular stage with a 36 meter LED showing abstract animations.
The wide and inviting feel was enhanced by a progressive animation specially designed for the stand, carrying the emotional message throughout the complete hall with an impressive long-range visibility
Within the Dune, there were sitting areas with interactive displays, highly appreciated by visitors for working or relaxing on site.
A series of interactive “trefoil”-pods delivered detailed information on four synchronized screens.
In addition to the LED stage, there was a wide Hybrid-Racing area focussing on the Le Mans 24h race.
While the Wave had a calm, harmonic design, this area created a complete contrast to it,
with hard polygonal edges and a fierce red colour dominating.
Visitors enjoyed a lively experience of Le Mans through a combination of powerful design elements, playful interactions and a dramatic documentary of the 2012 race.
Toyota Booth for the International Motor-Show Paris 2012
Concept, design and communication (animations, films, interactive) by Déri Design.
Realization, construction, engineering and logistics by b+s Exhibitions.