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LEFF Amsterdam & Piet Hein Eek are proud to present the tube watches, a new collection of wristwatches in steel, matte black, and brass. The collaboration merges Piet Hein Eek’s unparalleled design vision with LEFF Amsterdam’s pursuit for functional beauty, creating an amazing collection of refined, yet tough and industrial watches. Denmark has the City Hall watch by Arne Jacobsen, Germany has the beautiful watches by Max Bill and now, the Netherlands finally has its own design watch too; the tube watch by Piet Hein Eek.

LEFF Amsterdam and Piet Hein Eek make different types of products, but they both reflect the deep appreciation of distinct design. Both companies are motivated by the ‘going-against-the-grain’ mindset they recognise in one another ; why star t designing clocks these days, while time is all around us? It is because of the challenge of creating a beautiful timepiece, even though nobody really needs a clock.

‘People often think that these kinds of partnerships are based on rational decisions,’ explains Piet Hein Eek from his disorganised office in his factory premises in Eindhoven.‘But actually, intuition is usually what lies behind it. I just look to see if I like someone, and usually know fairly quickly.’

The wristwatches are the newest addition to the tube series, a collection the renowned Dutch designer created for LEFF Amsterdam in 2014.The table clock Eek initially designed for LEFF Amsterdam, the tube clock, has a very iconic, extruded ring that functions as the clock’s face.This beautifully unique design asked for a more prominent role, and so the idea for a wristwatch arose.

As opposed to the original tube table clock, where the aesthetics are a result of the concept, the tube watch used the extruded ring as a starting point for the design. The quality materials and the industrial appearance of the dial give this watch its refined yet tough and raw character. Both watch models, the D42 with leather strap and the S42 with a steel band, show a different interpretation of the iconic watch face.

leffamsterdam.com

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