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THE PROBLEM :
• Backpacks don’t last too long, nor do they look like they belong to this century.
• Do they make sure that my laptop, iPad, books, etc., are safe if dropped?
• Is my gear protected from rain and snow ?
• Why spend time packing and unpacking a bag all the time?

THE SOLUTION :
This solution is a silicone based backpack with water proof zippers. The design boasts an iconic aesthetic and varies in thickness at strategic points to ensure it keeps you things safe if dropped. The backpack is multi-purpose, with interchangeable interior capsules, so you can carry your gadgets when on the go to school or work, or make an easy switch to your gym gear capsule and hit the gym. Worried about transporting expensive camera gear? Just switch to the photography capsule – with dedicated spaces to keep your camera and lenses safe.

The outer shell comes in many style/material options, and the Interior Capsules will have options from faux fur to keep safe expensive equipment to mesh netting capsule for workout gear.

Speaking of workout gear, are you worried that your gym clothes may funk up your shell? Fear not, as the shell has convertible ventilation areas that you can slide open when using your gym sleeve. After all, you want to make sure that your backpack’s “so fresh and so clean” just like the outside!

All I need now is Votes @ http://www.quirky.com/ideations/443808 .