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One of the project’s premises is to create a concept around the brand that attracts a consumer who is looking to discover and enter the world of wine, a consumer who needs to be guided through new nuances and flavours that are presently unknown to him. To achieve this the brand must be rejuvenated and become accessible and sexy, with simple arguments, loosing the normal liturgy surrounding wine (excessive information, sophistication, tasting notes).

Two new stories has been launched in this second phase: The origin & Freedom. Indeed, this new release is including in a special packaging edition with a pop-up case with involves all the wines and reinforce his own storytelling with details to discover and to experience.

tsmgo.es

1.VL-El-origen-bot

2.VL-El-origen-label

3.VL-La-libertad-bot

4.VL-La-libertad-label

5.VL-Gama-6bot

6.Estuche-Popup-frontal

7.Estuche-trasera

8.Estuche-Popup-abierto

9.Estuche-Popup-detalle

10.Estuche-Popup-Movimiento