My name is Roee Magdassi, a graduate industrial designer of the Bezalel Academy of art and design.
I created a reading environment called “Tre” which contains an armchair, a side table and a reading lamp. The starting point of the project was abstraction of animal figures.
Does furniture have a personality?
I chose to create a reading environment to figure it out.
I explored the morphology of animals- a world which each individual has its own different and unique character, behavior and appearance.
Yet, they all have a broad common ground, in the fields of vision and conception.
I applied a process of abstraction and reduction of animal figures, until they almost vanished, leaving only the being, expressed by a few strokes or a single color stain.
From this moment on, the furniture receded from the original animal appearance. It switched proportions, compositions and power relations until a new identity was born.
The series contains three pieces:
Armchair with a huge backrest.
Strong LED reading lamp which can change between focused to a more gentle lighting by tilting, or dimmed by touching for more precise adjustment.
Side table made of solid oak. Its base was CNC milled in a way that the table will have a very thin appearance and yet, have a strong grip of the legs.
A short video of the design process:
A video introducing “Tre”: